You
know that social media works, but how do you find out what social media
sites are the best for your small business? The truth is, there are
dozens of different social media networks that can help you to expand
your business. However, there are a few that stand out from the rest:
1) Facebook
By
far the leading competitor of all social media for business websites is
Facebook. Whether you conduct a search for your mother, your brother,
your teacher, or your best friend, you can almost guarantee that they
will have a profile on this website. In the last two years, Facebook has
skyrocketed in popularity, making it the most popular social media
marketing tool. The sad truth is, if you don’t already have a Facebook
business profile, you are already 5 steps behind your competitors. Your
target market is already there. Where are you? With Facebook you can
easily communicate with customers through public messages, private
messages, or even real-time conversations. You can also easily share
updated information, photos, videos, and other applications that may
spark the interest of potential clients. See how I use Facebook to
spread the word about my business and build a fan base. You might also
like my page while you are there.
2) Twitter
Another
of the leading social media sites for small business and definitely my
favorite one is Twitter. While not quite as popular as Facebook, Twitter
still ranks among the top social media sites with over 200 million
worldwide users. Twitter’s entire concept can be summed up in one
question, “What are you doing?” Once a business profile has been
created, the owner consistently updates the answer to this question,
providing potential customers with information and insights into the
business as they go. Like Facebook, Twitter also allows you to send
private and public messages and share links and files such as photos and
videos. Connect with me on Twitter and stop by to say “hi” and watch
how I use this great tool to grow my business.
3) YouTube
Whether
it be a music video or a documentary, at one point in time we have all
watched a video on YouTube. And because so many people watch videos on
YouTube it is a great type of social media for business. The most
obvious and effective way to attract customers on YouTube is through
paid advertisements. Nevertheless, a lot of business owners are now
sharing videos on YouTube to attract attention to their business.
Whether it be a walkthrough of a store, a commercial, a video
presentation, or answers to a variety of frequently asked questions,
YouTube can be a great way to share information with clients in an
interesting yet informative way. Subscribe to my YouTube channel to
watch videos helping you build and grow your online business
strategically.
4) LinkedIn
LinkedIn is
another great social media platform you might want to check out. It’s
more professional than Facebook, Twitter, and YouTube, and it allows you
to connect with other like-minded people or even your prospects and
clients, share ideas, knowledge, and opportunities. With LinkedIn you
can easily create a professional profile, keep in close contact with
other professionals, find experts, share information, search for ideas,
and explore or offer career opportunities.
If you are a small
business owner, it is time to set up a social media account. When it
comes to social media for business Facebook, Twitter, YouTube, and
LinkedIn are among the most popular social media tools today. However,
there are many more out there so feel free to explore your options and
connect with clients using as many social media tools as you wish. To
learn how to use social media platforms strategically to build your
customer base and grow your business, learn more about my Social Media
Simplified program. I’ll be looking forward to help you create your very
own smart strategy for social media.