Marketing Strategy Planning How To Pinpoint Strategic Priorities

No matter what industry you are in, it is vital that your small business sets strategic priorities. Any small business consultant will tell you that organizations tend to fall into two extreme categories: Either they set no goals, or they set far too many.
The first group is too scattered to see reliable business growth; they have no direction, no long-term vision, and no real marketing strategy planning. The second group sets too many unrealistic goals and is repeatedly disappointed when they can’t hit their targets. As Verne Harnish points out in his book Mastering the Rockefeller Habits, “The organization with too many priorities has no priorities.”
Fortunately, there is a middle path: setting a realistic number of quantifiable goals to be achieved throughout the business year. Use the tips below to set strategic priorities for your small business. Consultant firms can provide additional strategic insights beyond the tips we’ve provided below.
Power of Five
Any small business marketing consultant can confirm that five is the magic number for setting priorities. If you set five priorities for your business, you will likely be able to achieve your goals without feeling overwhelmed or under-challenged. The first step for setting your organization’s top five priorities is to think about your long-term goals and how they flow within your company’s quarterly rhythm.
There are countless approaches for discovering long-term goals; Harnish, for example, recommends creating a one-page strategic plan that includes core beliefs, a main company purpose, 3- to 5-year targets and annual goals needed to meet those targets. Understanding the basic principles, you can play around with the format of your overall vision until it works for your organization. The point is that it’s essential to dedicate time to understanding your company’s main reasons for existing and using this background information to set strategic priorities moving forward.
Measurability and Scalability
When you construct your list of five priorities, make certain that each goal is quantifiable and obtainable by the end of the year. For example, “sell more” is too vague. This goal is completely open to interpretation – one person might say you’ve reached your priority if you sell a single dollar more than you did last year, even if your costs are higher. Another employee might argue that “more” should mean a significant boost in sales.
Set specific goals, which you can easily determine whether or not you’ve them. Here are a couple of examples of precise, quantifiable priorities:
-Launch our website.
-Complete a competitive analysis.
-Earn $400,000 in revenue.
Don’t fence yourself in too strictly. For instance, if all five of your priorities are aimed at one huge problem in the business, that’s fine. Let’s say your client base is dwindling – it’s completely appropriate for all of your priorities to be based around marketing strategy planning. The main thing is to choose five priorities that are measurable and attainable. Will your company be able to scale up if all five goals become reality? Make sure you’re prepared to actually launch into the future you imagine.
Timing is Essential
Avoid making assumptions about how quickly you’ll be able to achieve your priorities. Spread them out over the year, quarter or whatever timeline you’ve chosen. Remember that you and your employees will need to accomplish these special items in addition to your typical workload.
Regularly Review Strategic Priorities
The frequency with which you revisit your goals depends on your growth rate. For instance, a small business marketing consultant would recommend reviewing old goals and setting new goals on a quarterly basis if you are in a fast growth pattern. Harnish defines “fast growth” as 20-50 percent per year.) At minimum, your strategic goals should be reviewed annually.
Once your list of top five strategic priorities is solid, be sure to share it with everyone in your organization. Indeed, it may be helpful to have every employee create his or her own set of five priorities that can help the overall company meet its goals. Harnish refers to this approach as “alignment;” in a sense, it’s bringing integration to an entire firm by ensuring that everyone has their eyes on the same prize.
A small business consultant can be a priceless asset to your business as you set your priorities. A small business marketing consultant, for instance, can assess whether your target goals are attainable and provide recommendations on how each department or company can help boost your sales figures. Finally, when it comes to long-term marketing strategy planning, a small business consultant can provide an unbiased, outside analysis of how your firm is performing and what steps you can take to reach your business goals.

Find Different Career Opportunities Through Workpac Job Search

Workpac Job Search gives job seekers and employers a wide range of opportunities and human capital solutions that would best match their area of expertise, training, and employment requirements. Australians and a wide array of industries can highly benefit from the human recruitment services and workforce solutions offered. Job seekers can easily search through the wide array of blue collar and white collar job opportunities available on the site. Companies in the mining industry, healthcare, as well as health, safety and environment can recruit highly qualified and experienced candidates for the positions. Office and executive positions are also offered.

Apart from the worldwide recession, many job seekers today also think that it is very difficult to find career opportunities in an industry where they are skilled and knowledgeable in. Using Workpac Job Search, on the other hand, offers jobseekers more convenience searching for available job opportunities in a variety of industries. Aside from having easy access to opportunities offered by different reliable employers across a variety of businesses and industries, it is also very convenient to look for suitable positions just by browsing through the site online. Rates and wages also follow current industry standards, so jobseekers can expect more reward careers ahead of them. While there are a lot of career opportunities in risky sectors like mining and construction, the working environment is ensured to be safe and adheres to current health and safety standards.

To ensure the safety of employees in highly dangerous work environments like infrastructure construction, industrial, and mining, risk managers are employed to visit the sites of client companies from time to time. After evaluating the site and identifying potential site hazards, risk managers will then consult with the client company to discuss possible control measures that can be implemented. Employees, on the other hand, are highly skilled and trained for these jobs so they are aware of possible dangers and health hazards, as well as corresponding control measures.

Workpac Job Search definitely works to the advantage of both the client companies and jobseekers. Recruiting qualified candidates would be more convenient for client companies. Job seekers, on the other hand, can better search for rewarding positions that best fit their training and expertise. Competitive rates and safe working environments can also greatly benefit both parties.

Financial Security And Emotional Security – Which Ones Do Women Prefer And Why

You have financial security on one hand, but then you have emotional security. Most women would like to say they would take emotional security, but financial security is something that is always in the back of their mind.

Women hate to think that they can be so selfish; however, what would you think? What would you rather do, have someone who would back you up when you lose your job, and help you make it through the hard times, or someone who says “I Love You”?

Most people will say the financial security is something that they would like. If given the opportunity to choose, it may depend on the woman, however, you will be able to find a lot of them going for the financial security.

That does not make them shallow either.

People just need to know that everything is going to be okay when everything goes out the window.

They just need to know that when everything is said and done, the house payment is on time, and that they have hot water and electricity to live with.

It is almost a basis for survival. You may find it hard to believe, but a lot of people would rather take the money over emotional just for the fact that they know they are physically going to be okay.

There is nothing wrong with taking the financial security over the emotional security. It’s really nothing personal, but women need to know that at the end of the day everything is going to be okay.

Men are still top dogs in the country and in society as a whole.

Women know that they are second best in the man’s world and they still survive on the knowledge that they need the financial security.

You will find that if you take your time and be patient with a person, they will love you for both. There are ways that you can marry someone for financial and emotional security.

In fact, you don’t have to be millionaire to get a girl to love you. You need to be responsible.

You need to have a ride. You need to have a job. Moreover, you need to pay for things when you two go out.

Being a Man, you are expected to be a gentleman. If you have a job you need to take your girl out and pay for dinner.

If you do not have a job, then you need to get a job before you get a girl so that you can seem more useful. Men who take pride in their job or work, and giving enough time for their girlfriends, spouses or children, are more likely to live a happy and fulfilled life – because they are responsible.

It is a truly a matter of responsibility than a matter of dollars and cents.

The next time you are out on a date, you will want to take the time to ask your girl what they think about this question.

If they say they prefer “emotional security”, then you know it actually means ‘both’, but it is always financial security which most girls deem the higher priority.

Ask them if they would ever consider spending the rest of their life with an irresponsible person, because most women will say that they need their man to have class, style, and are responsible persons.

Keep in mind that this is your life; however, you will want to think about life in the matter of something called responsibility.

You cannot be a kid all the time. What a woman really wants – a guy who acts like a man. You will want to keep that in mind when you go out on your next date.

You may think that women are selfish for looking for the money rather than love, but it’s not just about the money. It is like having a backup plan.

You have to look at this as more than just money, because it happens to be something that you need to have in life. You need to know that it is okay when everything has gone bad. You need to be able to come home and realize that life is more than just a bowl of cherries and that they are some genuine hard times.

The hard times require a backup pan.

You cannot judge a person for this either. Men need financial security just like any woman needs. It is not something that should be shunned, however, you will find that this is something that every human beings needs. Everyone needs to have this sense of security feeling and it is something that should be recognized at the beginning of a relationship.

Business Innovation – The Key To A Better Business Venture

We live in a world where everything business related does not
work exactly as what we want it to be, it would be grand if things
could work perfectly once in a while. Everyone will get along very well,
people will have nothing to argue about, well only worry about how we
spend our profits.

Regrettably that is not how the real world works;
there is no escaping the fact that we have to deal with uncertainties.
An example would be seeing how each individual person has his own
problems, multiply that with the number of employees in a business
enterprise and you get the subtotal of the company’s overall
difficulties. We say subtotal because there are other problems aside
from those.

The simplest solution to any problem would be to
remove the cause, the root of where it all began. But that is not always
the case; some problems are too complicated to be decided upon
impulsively. If you have an employee who doing something right, or what
you deem as right, you don’t fire him immediately, that is against a lot
of rules. Moreover if that employee is someone who did well in the
past, you have to give him a second chance. That is the right thing to
do.

You see, not everything is not black and white, nevertheless
there are policies and procedures that will help out a company deal
with anomalies. Business innovation is a key factor as well. If
something is not working as it should be or not as good as it has been
then an upgrade with your current processes might be needed. A simple
shift in your perspective can bring you to a whole new level of
possibilities.


New marketable inventions, that is what business innovation is supposed
to be. Find something of strategic value and use it to your advantage.
In an oversaturated business venture for example, you find the edge you
need to get ahead of the competition and you market that innovation.
Sooner or later your technique will be the new norm but because you know
that innovation is a constant, you just find another technique to get
ahead again. In short you become the trend setter, the one that other
company’s follow.

Not only the higher ups know how to run
things, if you ask your supposedly lowly employees, some of them have
ideas that can push their company forward. Sometimes the most effective
strategies can come from simple minds. If you want creativity and
innovation to be a standard in your company then it is best to learn all
the possible venues where you can find out effective strategies to help
your cause. Such is what runs behind the mind of a successful
businessman.

We have changed the Employment Workshops to Link Education with Employability Real

In the last two weeks have been initiated in Castilla-La Mancha a hundred entrepreneurial employment workshops, which are to form a thousand students Employment Workshop “Lo Hueco” aims to train students in restoration ten paleontological and works with the remains found at the site of The Hollow

Spain, May 16, 2013 – The director general of regional government formation, Paloma Barredo Basin today highlighted the significant shift in the government led by Maria Dolores de Cospedal has given employment workshops, linking directly to the training given to improving employability.

This was stated during his visit to the first employment workshop Paleontological Restoration “Lo Hueco”, in which a total of ten students improve their knowledge in paleontological heritage restoration, working with the pieces found years ago at the site of The Hollow , at the end of Fuentes (Cuenca).

During his visit, the Director General of Employment recalled that the way in which until now were being managed workshops was not the most appropriate, since it did not translate into a significant employment.

In this regard, he added that “we wanted to give new meaning to entrepreneurial job shops, as we believe that all the money to invest in worker training should result in employment for them, have a very clear objective to achieve improve their employability and, insofar as possible, get a job, drive, help and assist in self-employment. ”

In this regard, Barredo stated that students will learn to take and organize business initiatives, and has made available all the tools of regional government so they can carry out their projects. “They will have available to Board support for the initiative is more likely, through subsidies and grants,” said the head of Training, adding that since the regional “we are determined to link training with the use of these workers “.

In relation to Restore Employment Workshop Paleontological, Paloma Barredo said she was impressed by the volume and the great future prospect of having the material being worked. It is funded by the Ministry of Economy and Employment of the Community Board, and driven by the Provincial Government of Cuenca through the Provincial Development Board. It is one of the 12 workshops that the Department approved employment for the province of Cuenca and among 39 courses represent an investment of 3 million euros from the government of Castilla-La Mancha.

Press Contact: Consejeria de Empleo y Economia Media Relations Consejeria de Empleo y Economia Address: Avda Ireland No 14 512-212-1139 http://www.castillalamancha.es/gobierno/empleoyeconomia

Partial Close – Scaling Out Forex Profits

Partial close is a type of exit strategy where the forex trader plan his trade exit in several increments as opposed to closing the entire position at once. Partial close method is performed by closing a portion of it’s overall trade size as the trade becomes profitable and continue to their profit target.

This technique allows traders to capture smaller profits faster while leaving the position open as the market moves farther in their favor.

One major drawback about the partial close method is an imbalance in risk versus reward. When a trader employs the partial close strategy, the amount of profit taken is rarely equal to the amount of risk assumed when the trade is opened.

This partial close method is commonly thought to reduce losses and increase profits, following the idea of banking your profits. However it has an unfortunate characteristic that has nasty effects on your profits.

Consider a trader who trades 10 currency lots at a time and a 40 pip stop loss. His total initial risk on the position is 400 pips. If the trader partial closes half of his positions out with a 50 pip profit, he will have covered 250 pips of the initial 400 pips. The remaining position must be closed out at a profit greater than 50 pips to maintain a risk to reward ratio of 1:1.

Traders usually exacerbate the problem by moving their stop loss to break even after partial close with profit. If their remaining position is closed out at break even, they have risked 400 pips to gain 250. If their next trade is stopped out for the full 400 pips, they have a deficit of 150 pips to overcome on their next trade, assuming they are still trading 10 lots per trade.

The imbalance in risk to reward requires the forex trader who partial close his trades to maintain a much higher success ratio than traders who do not, because just one losing trade can erase the profits from multiple winners. This imbalance ratio will force the forex trader employing this partial close strategy to achieve a high win rate otherwise he will have to a re- look at employing this method as part of his trading plan.

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How to Choose Financial Planners


Financial planners are primarily responsible for advising their
customers on methods through which they can save, invest and get good
returns for their investments. In fact, they assist their clients to
tackle specific financial goals such as giving them a macro view of
their money, assisting them in buying a new house or giving them an
overview of their relationships with various assets. However, similar to
various other professionals, they also specialize in specific areas as
some of them might be specialists in estate planning whereas other might
provide assistance with their experience on various financial matters.
Despite of such difference in specialization, most of the people usually
confuse them with stock brokers who are professionals with their
expertise in trading stocks. Therefore, as an individual, it is
important for you to understand that financial planners are quite
different from Sydney insurance brokers that help you with only methods
to cut your tax bills.


Any individual in Sydney can hang out a shingle to claim themselves as
experts, but this doesn’t merely make anyone an expert in financial
services. Many of them even write all those funny alphabets with their
names to make people aware about their designation in financial sector.
But, only Certified Financial Planners (CPF) are considered to be the
most professional individuals in this industry. Unlike others, they
undergo a rigorous training that is administered by the Certified
Financial Boards of Standards where they are tested about the essentials
of personal finance. Moreover, in order to match their knowledge with
latest ongoing activities in the financial sector, they are committed
towards continuing with the required education and training that is
conducted on timely basis.

Whether choosing a financial advisor
for your organization or your personal needs, it is recommended that you
choose a certified professional that shows clear signs of credibility
and guaranteed services. You can even take suggestions and
recommendations from your friends or relatives as they can assist you
with your search for a successful and experienced planner. Moreover,
some of them might have been working for their requirements with
financial services in Sydney and might be aware about the pros and cons
on investing in different areas to reap profits. In addition, you can
follow the below mentioned suggestions.

Conduct a background check


Before hiring any professional, you can conduct a background check by
talking to some of the references and understand the quality of work
delivered by them. In fact, you can also check their reviews through
various online search engines and get relevant information about their
work experience and designation. In order to verify that they hold a
valid certification, you can check with the CPF where you can easily
find their discipline records.

Check their pay structure


It is recommended to avoid commission based advisors that work on
commission basis and do not provide packages that do not give them good
incentives. Moreover, it is also recommended to avoid fee based
advisors. You can find some financial planners that earn one percent on
your annual assets. This can be a pocket friendly option with better
suggestions.

Currency Meter Takes Your Forex Trading Experience To The Next Level

Currency meter is a very new invention in the world of Forex trading. As the name denotes, it can help the Forex trader to measure the pulse of the market. It detects where and what to trade and thereby help the Forex trader to make informed decision. The long and short of it is that Currency meter helps the trader to completely remove guess work from Forex trading. With Currency meter the Forex trader can say a final good bye to all forms of confusion and avoidable losses in Forex trading. Check it out at
Currency meter is a special kind of customized Forex trading indicator which is developed by Miami stocks to help Forex traders make their dreams of comfortable Forex trading become reality. Miami stocks is a body of seasoned and experienced Forex traders who, in their history of Forex trading, had encountered various forms of swindlers who sell bogus Forex systems that never work.
They had been in the Forex market for sometimes to be able to decipher what a Forex trader needs for successful Forex trading. That is why anything that comes from them can be classified as reliable. You can check out their site to have a preview of what they have to offer.
Currency meter has the capability of doubling your Forex investment. It has been designed to enable you monitor up to 24 currency pairs in the same panel. It has special alert system which gives you alert when a particular currency pair is in the right direction for a trade. It is so designed to even send the signals into your email box.
It spells out exact entry point, exit point, take profit and stop loss. For example: NZD is up across the board. JPY is down across the board. NZDJPY is the perfect pair to buy right now. It simply gives you a very unfair edge in the market. We all know that the bane of Forex traders is their inability to judge rightly the specific direction the market is moving, but with currency meter, you dont need to make any judgment. Currency meter makes the judgment for you and you simply follow. You can sure rely on its judgments because it is designed with the Forex trader in mind.
The beautiful thing about currency meter is that the indicators are color coded, making it very easy to follow. It is so much simplified that it can work perfectly on the free MT4 platform, which is what most traders are using.
In the whole Forex world, no other indicator gives you this kind of edge.
The product: does not make you rich over night, but it is capable of helping you to steadily build wealth over time.

Pallet truck scale – innovation through technology

Technology and innovation go hand in hand. Although innovation preceded technology as we know it, by a very long time, it would now appear as though each is the driving force behind the other. As technology advances new opportunities to innovate emerge and as innovations take place ultimately a new technical approach sometimes reveals itself.

A pallet truck scale is innovation working for you. With the arrival of a digital scale it became possible to have a light and compact weighing system that could easily be mounted on a pallet truck. This meant that the object to be weighed did not need to be placed on the platform of a weighing scale to just record the weight. The weight could now be recorded as the object was being moved on the pallet truck. Since the movement was required in any case it was now no longer necessary to have a separate routine to weigh the object. And this innovative idea led to saving time and effort that would have been required for the special procedure of placing the object on a weighing scale to record the weight.

A great innovation is one that pays for its cost easily by giving significant savings that are realized in a relatively short period of time. Therefore even if the legacy weighing scale is still in a good condition investing a pallet truck scale makes sense because the savings that will result will justify the expense.

A great innovation gives some obvious benefits and some not so obvious ones which you will realize when you will starting using pallet truck scales for your operations. For example not only do you save on time and effort you also save on space because now you will not need a separate area where a scale can be placed and the weight of the objects be measured.

Pallet truck scales are available in a wide range and you should be able to find one that matches your needs. Since digital scales have been around for a long time they have now proven themselves to be rugged and capable of delivering a great performance over a long period of time. You can see the latest pallet truck scales at www.paylessscales.com.

About Author :

Lawrence has been in the weighing machines industry for the last 14 years. He has been interested in the penetration of digital scales across various market segments. His special area of interest has been maximizing the value proposition of a digital scale. You can know about pallet truck scales & other digital scales at www.paylessscales.com.

Forex Trading – Trading Potential For the Uninitiated

Loads of money can be earned from trading in the forex market. But, forex trading should be done wisely using the right market information and trading strategy. Getting into the forex options trading and currency trading business is bound to result in great losses when an inexperienced forex trader gets caught up with the lure of profits alone without any consideration or planning for market downturns. Here are some things to consider before you get into the forex options trading and currency trading business:

1. Educate yourself on the industry that you are getting into. There are online courses that will give you a clear picture of what you are entering. Equip yourself with the basic knowledge about forex trading. Do not skip this step lest you fall into the trap of gambling away your money.

2. Assess your risk appetite. How much risk can you take without becoming too emotional about your money? The level of risk that you are willing to take will guide you in choosing the kind of trading strategy and methodology you wish to employ in forex options trading and currency trading.

3. Find a mentor. This is especially important for someone who wants to be serious in forex options trading and currency trading. While everything that is needed to know about forex trading can be learned from a number of forex trading courses, going into actual trading is a different matter. Being guided by someone who is experienced in making trades can be a good way to get started in a profitable forex trading business.

Timothy Stevens is a Forex Options Trader who owns – He has helped hundreds of people on Trading Forex with Options.

He has recently developed a free e-course showing you a step by step process for starting your Forex Trading easier. To learn how to start Forex Trading with Options without wasting your time and losing more money, visit